In today's competitive agricultural landscape, managing complex operations, predicting yields, and controlling costs can be a monumental challenge. That's where DIG – Data Intelligence for Growers – comes in.
DIG is commonly termed "The Industry Standard" and is an multi-award winning and comprehensive agri platform specifically designed to meet the unique needs of potato merchants like you.












The British Potato Industry Awards is the pinacle event in the UK potato industry calendar.
It is held every 2 years and we are the proud winners of the Potato Industry 2023 Best Innovation Award and the 2025 Agtech & App Innovation Award form the past two events.
The 2023 Potato Industry Awards and The 2025 Potato Industry Awards.
We are exibiting this year: The Potato Industry Awards. Come and speak to us.
Imagine having a single, intuitive platform that provides:
DIG isn't just another software solution; it's a strategic partner for your growth. Our platform is renowned for its user-friendliness, powerful analytics, and the tangible results it delivers. We've helped numerous large potato merchants achieve unprecedented levels of efficiency and profitability, and our award-winning status is a testament to our commitment to excellence.
Ready to see how DIG can transform your potato business?
Let's schedule a brief demonstration to show you first-hand how our platform can help you achieve your goals and secure a more profitable future.
DIG is very intuitive and easy to work with. It has streamlined our operations and significantly reduced our workload. It is taking less time to perform our day-to-day tasks.
It has great visibility. Tracking changes and what has happened when and why, is amazing. To be able to check if certain steps are not missed has saved us a lot of headaches.
DIG has made our decision-making processes a lot easier and straight forward.
We've been using DIG for almost a year now, and it's transforming how we use data. With better analytics at our fingertips, we're able to make smarter, faster business decisions every day. The service from the DIG team is also exemplary, which is a tremendous benefit to us.
Since we started to use DIG in 2019 we have watched the system develop and be refined to now be an essential part of our business as a reference point for current and historical crop information and most importantly a system that saves us time and money. In my opinion a very comprehensive system, user friendly and something we would not be without.
Tayfusion – as Tina Turner once said – “Simply the Best”. The DIG system has saved us at least 1.5 hours per day and allowed us to focus our energy on business critical activities rather than time wasting paperwork. We have not looked back since we started using it.

DIG (Data Intelligence for Growers) is a data management and stock control system for the potato industry.
From crop husbandry and test dig recording to sales, invoicing and future planning, it has been developed in partnership with industry experts.
DIG will enable you to plan, grow and sell with confidence.